If you want to make an impact in your local community, your business needs to be on Google My Business. Google My Business is the world largest search engine for local business listings, and if your business is not on Google My Business, you are missing out on all of those extra impressions that could translate into more clients or leads.
What is Google My Business?
Google My Business is a free and powerful tool that allows you to create and manage your business listing on Google. If you are not familiar with Google My Business, check out our detailed Google My Business Guide to help you get started.
Google My Business has several key features that you can use to make your business more visible in search results:
Add a local address
Local addresses are useful for people who are looking for your business when they are nearby. For example, if you own a local coffee shop, you can add the address of your shop to your profile so that when people search for coffee shops in the area, your business shows up in search results.
Add a website
Adding a website to your profile allows you to create a webpage for your business that can include a variety of information, such as hours of operation, phone number, and even a map of your location.
Add photos
Your profile can include a variety of photos, such as a logo, your storefront, or a promotional image.
Use business reviews
Business reviews can be helpful for people who are researching a business to decide if they would like to do business with it. When you add reviews to your profile, people can see how other people feel about your business and what they have had to say.
Add a Google My Business badge
A Google My Business badge is a graphical representation of your business on Google search results page. This badge is especially useful for local businesses, as it will be displayed in the local search results.
How to add Google My Business to your website
If you have a website, you can use Google My Business to add your business information to your website. Google My Business will automatically import the information you have in your Google My Business profile to your website, but you will need to set up a Google Account for your website.